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9am - 5pm Mon - Fri

9am - 5pm Mon - Fri


Since its launch in 2018, UNDERSTATE has quickly garnered a following for uncomplicated, confident everyday wear.

UNDERSTATE is synonymous with a street-fashion edge and sophisticated sport influence. UNDERSTATE designs for the dynamic woman of today, delivering an understated approach to dressing that is modern and functional. Offbeat separates focus on making every style interchangeable, everyday.

Because life is busy enough, at its core, UNDERSTATE emanates versatility. Focusing on affordability without compromising quality, UNDERSTATE uses fabrications that are easy wash & easy wear and an accessible colour palette. Styles are designed to be dressed up or down.

The UNDERSTATE woman is confident in every sense. An individual. She draws energy and inspiration through travel, art, music and photography.  Her form is expressive and intelligent with a free mind.

UNDERSTATE is committed to providing designs that enables women to retain their individuality and stylishness, without diverting her focus from “US”. Life is more than just “me”, UNDERSTATE allows the 21st Century woman to effortlessly maintain the very fine balance of keeping a street fashion edge, without the pretence and self-centricity so common in the industry.

So, in line with our ethos…that’s enough about US.  What About You?

To begin SUBSCRIBE TO OUR NEWSLETTERS, check out our E-STORE or get engaged within our COMMUNITY #everydaystate.