STOP THE CYCLE
Who doesn't love the smell of fresh laundered linen? Guilty. And the reality is that our obsession with having everything "clean" is costing us not just a heap of money but quite literally "The Earth".
At UNDERSTATE, our 'Stomping-Ground' t-shirts are 100% Organic Cotton and 100% machine/hand washable they also LOVE to be hung on the line in the breeze to dry (as featured).
Studies have revealed, according to www.clevercare.info that we wash our clothes too frequently and suggest " Don’t wash your clothes too often. Remove stains manually, and air the clothes to freshen up after each use."
This process over time ensures garment longevity, saves you money on your Power Bills and reduces your carbon footprint on this Earth all at the same time - EVERYBODY WINS.
For more insights, visit our industry friends at www.clevercare.info who have some fantastic practical and industry insight into thinking twice before we inadvertently throw our clothes into the washing machine and dryer every time we wear something.
It's all about making the Right Choices